RESEARCH
Through research, it was found that there are a number of small hostels around Vancouver, but none are well branded, and none are positioned between traditional hostel and boutique hotel.
CLIENT
VFS
SERVICES
Branding
YEAR
2016
OPPORTUNITY
Vancouver has positioned itself as “Hollywood North,” and there are many luxurious places to stay at for those with a large budget, but for those without, the options can be limiting due to the unusual schedule. For people in film crews, or touring independent musicians, there are not many places to find a clean comfortable bed, and something to eat at 3 or 4 am.
There is an opportunity for a “boutique hostel” to offer flexible check in and out times, a 24h kitchen, where someone can pay a little extra to get a private room, but all are treated to higher amenities than offered at a typical hostel.
TARGET AUDIENCE
LIGHTNING ROD
Those in the entertainment industry with unusual working hours.
SECONDARY
Travelers on a budget, seeking to be immersed in the local vibe.
