Jeeves & Rooster

Through research, it was found that there are a number of small hostels around Vancouver, but none are well branded, and none are positioned between traditional hostel and boutique hotel.

CLIENT
VFS

SERVICES
Branding

YEAR
2016

Vancouver has positioned itself as “Hollywood North,” and there are many luxurious places to stay at for those with a large budget, but for those without, the options can be limiting due to the unusual schedule. For people in film crews, or touring independent musicians, there are not many places to find a clean comfortable bed, and something to eat at 3 or 4 am.

There is an opportunity for a “boutique hostel” to offer flexible check in and out times, a 24h kitchen, where someone can pay a little extra to get a private room, but all are treated to higher amenities than offered at a typical hostel.

LIGHTNING ROD
Those in the entertainment industry with unusual working hours

SECONDARY
Travelers on a budget, seeking to be immersed in the local vibe.