RESEARCH

Through research, it was found that there are a lot of fast food truck options out there all offering similar things. People are looking for a wider variety of options and healthier foods. Their choices were also influenced not only by the type of food, but by things like the color and the branding of the truck.

OPPORTUNITY

There is a large Eastern European community in the Edmonds area of Vancouver, as well as in Burnaby and Coquitlam, which is overlooked when it comes to quick food. Many are immigrants missing their homeland, or children of immigrants whose extended families are back in Europe.

There is an opportunity to introduce Bulgarian food as it has many commonalities with current available options, but differences enough to offer a wider variety of dishes.

TARGET AUDIENCE

LIGHTNING ROD

Grandchildren (Eastern Europeans) of all ages looking for a taste of home

SECONDARY

Food truck frequenters looking to try a new type of cuisine